ZoeGrowth Marketing is more than a marketing agency — it's a space where vision becomes structure, ideas turn into action, and growth happens with purpose.

  • +357 99 904 890

  • +491745768377

  • team@zoe-growth-marketing.com

  • Michalaki Christodoulou Str. 5 8020 Paphos, Cyprus

Client Goals

A 5-person software company had spent considerable time and budget on trade shows and Google Ads — but without seeing the consistent lead flow or ROI they expected.
Despite having a solid product and happy clients, they were not visible on LinkedIn, had no structured content or outreach strategy, and relied heavily on word-of-mouth and cold emails.
Their question: How do we finally build a sales system that works – and doesn't burn time or money?

Our Approach

Visibility. Clarity. Automation.

ZoeGrowth Marketing stepped in to design and implement a complete B2B growth system – combining AI automation, LinkedIn positioning, strategic funnels, and sales training. All tailored to a small, busy team with limited bandwidth.

Positioning & Messaging Reset

Developed a clear, concise value proposition for ideal B2B clients
Created a brand tone that sounded expert, but approachable – not too corporate, not too casual
Defined a conversion-focused product & pricing structure (offer ladder)

LinkedIn from Zero to Visibility

Built a LinkedIn content strategy from scratch, including personal and company profiles
Co-created the first 60 days of content (posts, graphics, videos)
Trained the team in Social Selling and relationship-based outreach
Grew following from <1,000 to 15,000+ in 3 years

Lead Funnel + AI Voice Agent

Developed a smart funnel: from landing pages to calendar booking
Implemented an AI Voice Agent to call warm leads, qualify them, and schedule appointments
AI used human-like tone, handled objections, and followed up automatically
Integrated with their CRM and calendar to ensure zero manual admin

Paid Strategy Done Right

Reworked Google Ads strategy with better targeting & tighter funnels
Launched LinkedIn Ads to reinforce organic visibility
Created lead magnets to feed both paid and organic funnels

Sales System & Call Coaching

Developed customized sales call scripts for inbound and AI-qualified leads
Trained the team to lead value-driven, confident sales calls
Did real call reviews and even joined strategy sessions post-webinar

Tech-Smart Implementation

Used and integrated their existing tools (Calendly, Brevo, CRM)
Avoided adding unnecessary subscriptions or complexity
Delivered fast results without tech overwhelm

What the Client Says

“We had tried Google Ads and trade shows – we spent real money, but it didn’t convert. ZoeGrowth gave us the system we didn’t know we needed. They built our LinkedIn presence from scratch, trained us, and delivered qualified leads through AI and automation. And most of all – they cared.”
Mark

Results After 90 Days

MetricOutcome
Booked demo calls (via AI Agent + LinkedIn)210+
New LinkedIn followers+3,500 (from under 1,000)
Webinar registrations480
New signed clients14 (including annual retainers)
Sales conversion rate+320% vs. pre-campaign
Weekly time spent on lead generation< 3 hours

Why It Worked

Instead of pouring more money into ads or cold outreach, we helped this software team build a foundation of visibility, trust, and smart automation.


Their effort now goes into closing deals – not chasing leads.

 

Tired of spending on outreach that doesn’t work?
Let’s build your marketing engine – smart, scalable, and fully yours.

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